Having a web presence should be an integral part of your business strategy. At this age, a vast majority of initial search and filtering processes are done online, and it all begins with a simple, yet compelling website. However there are still a large number of businesses that do not have a website, thereby missing out on the fantastic benefits it can offer.
We’ve compiled a list of 5 reasons why your business needs a website.
1. Increased Sales
When it comes to owning a business, exposure is key to attracting new customers. Regardless of your industry or the size of your business, you can leverage your website to find new customers, serve your existing customers and convert more leads to sales.
2. Around-The-Clock Availability
Having a website provides your consumers with around-the-clock availability in terms of access to products, information etc. Your website is online 24/7, customers aren’t limited to learning about your business during normal working hours. While you’re occupied with servicing your current customers, new customers can still find out about your company, view your products, email you, and place orders through your website.
3. Target a Wider Market
As a business, it is important to stay on top of technological advances and listen to the needs and desires of your consumers. Having a website opens multiple virtual doors for an entire different market. You will be able to showcase your work and let your customers know what makes your business unique and why they should buy from you.
4. Increased Credibility
First impressions count. Increasing credibility is one major factor that makes having a website important. Consumers these days like to get as much information about a business before making a decision to buy a product or service. Did you know? 62% of customers will stop considering a small business if they can’t find information about it online. Not showing up in search engine results (or online at all) is one of the fastest ways to lose credibility as a business.
5. Competitive Advantage
Chances are your competitors have a website and they’re using it to their fullest advantage. If your business isn’t online, your competitors will always be found in a Google search instead of you. By having a domain name and website, you can begin to outrank them in a search and get found by customers.
Looking for someone to help you build a website that will help grow your business? contact us.