Are you a business owner who wants to take their venture to the next level? Have you considered SEO (Search Engine Optimization), but aren’t quite sure whether it’s a good fit for you? It can be hard to determine if it’s the right step to take, but in many cases, it can totally transform your business.
Here are a few reasons why SEO is beneficial to any and every business.
People trust Google. By ranking high on SERP (Search Engine Result Pages), your brand will build trust and credibility with your audience. In the days of e-commerce, this is absolutely essential. Your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
As your website’s authority rises with search engines, your businesses content is more likely to be found on Google. The main goal is to improve the relevance of your website so that it is indexed and well positioned by search engines. By implementing a proper SEO strategy, you will increase your traffic, improve rankings, and increase awareness in search engines.
Leverages Social Sharing
Is your business engaged on social networks like Facebook? SEO plays an important role here. Content shared by users on social networks are directly related to SEO specific parameters like title tags, and meta descriptions. This is what you see when people share posts on their Timeline, Google+ profile, or in a tweet. Through SEO you get to control what people read, think and do on social sites while spreading awareness for your brand.
SEO will simultaneously increase your customer attribution points. Attribution is the amount of times your audience sees your brand. The more times they see your business, the more likely they are to purchase from your website. Strong SEO rankings will help you significantly increase your touch points with potential buyers.
Cost Effective Advertisement
SEO is one of the most cost effective ways to market online. Yes, you’ll have to make a decent investment if you want to hire a professional, but they can make you much more money than you’ll part with. Unlike traditional advertising (e.g. local newspapers, leaflets, direct mail, etc.), with SEO there is no wasted exposure. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services.
If you wish to succeed in terms of online marketing, your business definitely needs to have an SEO strategy in place. It remains one of the most important components of any organisation’s branding efforts and online presence.