How to establish credibility and trust for your business online
When you are launching your own venture or hoping to grow an existing business, credibility is everything. That includes your personal credibility, the credibility of your brand, your business, your products and services and of everything else you do. When you establish credibility, your clients, customers, and peers respect you, vouch for you, and continue to use your business because they feel connected to what you say, do, and stand for.
Building credibility doesn’t happen overnight. However, there are some simple steps you can take if you are just starting out to increase credibility and the trust factor.
1. Boost your social media efforts
Social media can be an effective way to enhance your business’ credibility. If you are not active on social media for weeks or there-about, you are automatically classified as being inactive and will definitely lose the little trust you might have built already. Generate an online presence by posting on your social media channels multiple times per week to promote sales, upload images, videos, how-tos, guides or anything that’s consistent with your brand’s voice.
2. Provide testimonials
Testimonials and reviews are gold because your potential customers trust the honest opinion of your customers way more than your marketing content, ads or sales reps. Did you know? That 85% of people trust online reviews as much as recommendations from friends or family, and 91% regularly check online reviews before making a purchase. In short, providing testimonials can make your business appear more trustworthy, as well as encourage more people to do business with you.
3. Feature content wherever possible
Content is a powerful tool for connecting with new users who have no idea who you are, giving you a chance to slowly introduce yourself to them without being too overbearing. Create quality content that your audience will love to read and share on social media platforms — evergreen content that is unique and compelling enough to move your audience to action. The more places potential customers can see the results of your work across different media, the better.
4. Incorporate authentic images and videos
Videos and images are great way for catching your user’s attention online, and they can allow you to share information about your business in an easy digestible format. Feature a short video on your homepage that will draw visitors in, add current images of your staff, products or services to your site. The more your visitors can connect with the real people behind your website, the more trustworthy your online presence will seem.
6. Secure your site with HTTPS
Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the application protocol which data is sent between your browser and the website that you are connected to. It helps ensure that data is securely transmitted from your visitor’s browser session to its destination. Whether it’s leaving a comment on your blog post, logging in to your membership, making a purchase at your store, ensuring your visitors and customers are safe is of high importance. If you’d like to get a SSL certificate for your website, feel free to pop us a mail here.
7. Invest in a professional design
First impressions are everything. Study after study has found that users evaluate a site’s credibility, trustworthiness, and value by how visually appealing it is. It also plays a vital role in SEO (Search Engine Optimisation), marketing strategies and even your brand recognition. With increasing advancements in technology, it is no doubt that every business owner is taking the online route. Building trust starts with a great website. As such, to succeed in any business, it is essential to have an online presence – and a professional website is just the right way to go.
8. Demonstrate your expertise
Demonstrate your experience and expertise with visitors by publishing original content. If you have credentials, awards or certifications, share them on your About page. Belong to reputable organisations or affiliations? Share them. Visitors want to see who has done business with you. If your site is being reviewed on social media and external sites, it shows that you’re being recommended and held accountable to your clients.
Building trust and credibility within your business requires commitment and effort. What trust-building tactics are you implementing that have worked for your business? Your comments will be appreciated.