Are you lost when it comes to understanding why your website isn’t performing as it should? Do you feel as if you’ve done everything right, but your website traffic numbers say otherwise? If your website is not performing well, there might be some important reasons behind it that need your attention.
Here are some of the most common ways websites under perform, and how you can resolve them.
Your website is not responsive
Responsive web design is a website that adjusts itself to fit various screen sizes, resolutions and devices. It allows websites to automatically change layouts according to the visitor’s screen resolution, whether on a desktop, tablet, or smartphone, creating a user-friendly interface when visitors browse websites. According to a recent marketing statistic, 80% of web searches are carried out on a mobile device. It is essential that your website provides mobile users with an easy-to-use experience. Google has updated its algorithm to make mobile-friendly websites rank higher in the SERPs (Search Engine Result Pages). Sites that are already mobile-friendly will not be affected, but those that have not made the change could see their rankings drop.
You aren’t using social media
Social media has become a big part of traffic generation over the years. It’s not only about Google and search engines anymore, great marketing on social media can bring remarkable success to your website. However, it does require some degree of continual effort. To remain top of mind for your users and prospects, you have to be continually pushing out new content to your social media followers. Make sure you post regularly and offer truly valuable information that your ideal consumers will find helpful and interesting. The content that you share on your social platforms can include images, videos, infographics, how-tos, guides and more.
Your website has a poor design
Having a professionally designed website is an absolute must. It can make a real difference in how well your site ranks, and how your users convert. Your visitors make conclusions about who you are and what you do based on the visual appearance and style of your website. Did you know? That 75% of consumers admitted they judge a website’s credibility based on their design. A well-designed website will not only give your visitors a great user experience, but will also increase your search engine rankings as well.
Your content isn’t worthy
Poor content is another common cause of low page rankings. If your site is low on content, it may not contain enough information for the search engines to properly assess it. Your content is the primary reason why people come to visit your website. No matter how great your marketing tactics are, if your content isn’t great, your traffic wont be either. Focus on creating high-quality, valuable, content if you want any hope of ranking for search engines and attracting new users.
Your SEO is weak
SEO (Search Engine Optimization) is a marketing method a website can use to improve their chances of being found on the first page of Google, Bing and other search engines. Most marketing experts know that SEO is a critical factor for driving website traffic. If your site and content isn’t properly optimized, you will have a very difficult time attracting traffic from organic searches. Check to ensure your page titles, title tags, meta descriptions, image tags and other on-page optimisations are as detailed and as complete as possible. Create an XML sitemap so that Google can easily index your site and check that your content is relevant to your chosen keywords.
We hope you found this article useful, and it helped to illuminate possible areas of improvement on your website. To talk with us about improving your website, get in touch with us here.